Feature: Um, What the Heck is a Google Page Rank

Overview: What Is Google Page Rank, Really?

• Google Page Rank is merely one of the numerous ranking methods Google utilizes to determine a website’s relevant importance; varying from 0 to 10.
• Google ranks each page by complex algorithm, an equation not published in full context so to eliminate chances at rank manipulation -- by no means is this mathematical equation simplistic
• Google Page Rank is determined by incoming links, however, this is not as easy as obtaining a horde of linking websites; webpage links are rated by their own relevance, importance, and vitally their own quality. Linking websites are praised for their dedication, devotion, quality, and importance. Easily, when a website links to a page it is thought of as a vote for the particular website; so one could think of this ranking system as a gathering of votes with extended factors that purely no one understands
• Solely, in perspective of page rank, not all links carry the same influence
• Website owners should be assured that bad incoming links have no effect on their page rank.
• Google does not consider a website’s content when ranking the particular page
• Each webpage is individual and crawlers do not scan websites as whole of themselves
• Page Rank takes no consideration to factors considered by rank popularity; these being the age of the website one website is linking to, how much the specific page back links quality links, the relevancy of each back link, etc.
• Google Page Rank is permanent, however, a page is subject to analysis with growth
• It should be noted that page rank is derived from every website and website link, except websites that have been blacklisted or penalized for violating Google’s system

Google Page Rank: The Vital Facts:

• Ah! Google Page Rank could be thought of a highly technological game as each level (ranking tag/number) is increasingly more difficult to reach; which for the most part technological geeks refer to this as a “Ranking Richter Scale”. Explained in the best way I know, it takes a single step to progress from a 0 to a ; mathematically it consumes more steps to progress from a 1 into a 2, and additional steps are added for each subsequent rank with top tier ranks being the most difficult to reach.
• It’s thought that Google uses logarithmic factors into its scoring, meaning that there are 100 times as many sites with a rating of 2 then with a overall ranking of 4, which Google scores as below average; this is due to the fact that the differences between a jump from a 3 to that of a 4 and subsequent from a 4 to a 5 is five to ten times more difficult to accomplish. Confusing huh?
• Page rank will not occur overnight but takes stern determination and a great deal of effort to reach a higher leveling. In the twenty-first century page rank is of great importance within a business standpoint, however, a person should not grow obsessed with ranks or even stats as this lowers both. An average Google Page Rank is between 3 and 5 with anything less below average and levels 6 and 7 above, very few elite sites exist with an 8 to 10 rating. Typically, web blogs will rank low to average while media and business corporate sites explode into an elite range.
• Website owners collect a higher prized page rank when their unique web link is linked to by pages that carry forth a higher rank themselves, so in example page rank weight is calculated higher if the specific site is being mentioned by one who ranks with an 8 or higher in rank; such as Fox News or The Los Angeles Times. This carries much more influence than being mentioned by average blogs with a rank of 2 to 3.
• Google Page rank has zero to do with topical relevance, such as the display of your website address used for the purpose of a title, a keyword, etc. This simply keeps ranking manipulation at bay, to increase in rating the page link must be used on the page unique to the web owners desires.
• Typically, pages with a 0 page rank just have not been put into the system yet; Google works diligently on page classification, however, it must be remembered that billions of sites exist while millions of new sites are launching each day. If the page is several months old and continues to reflect a 0 ranking it may be black listed for violations; meaning Google has washed their hands with the site itself.
• Not all links carry the same value, which is very hard for me to explain as I do not quite understand this myself. Typically a single link plays more with increasing a rating when compared to a multitude of links, regardless of the sites overall page rank.
• While Google utilizes structure, structure is basic and very easy to understand; those pages that Google defines as “important” also attribute to making the link “important” also. This could quite simply be the only thing I understand.
•  Those avid for technology, like myself, may notice that it appears toolbars showing a specific sites overall Google Page Rank update each two or three months; individual site page rank is being computer calculated each second.
• Page rank is a transferred element; many have questions in this regard. By distributing quality links to quality sites page rank is transferred not given away; a website will not lose its rank by linking to another site nor is this a negative factor in a very complex algebraic equation 

Rank: Factors of Critical Importance

•Yes, quite simply rank may be lost; these numbers are static and subject to change with the diversity of the Internet. Given that Google uses such a complex equation that seemingly no one understands or knows in full context, various factors attribute themselves to a loss in Google Page Rank; such as the loss of linking by outside sources with the most significant being a decrease in rank for the elite sites linking to the webpage. All in all, rank is merely a circle of life in which one think brings an effect to another.
• Internal linking means everything to Google Page Rank, owners should create a structure that is very simplistic in use and only limited to three steps from the homepage itself; the easier this is the better page rank is due to spiders/crawlers Google puts through the rage at random intervals. Internal linking matters most.
• Anchor text is of vital importance as the more detailed the extract the better this will be for crawlers to evaluate such text
• A slight rating drop may be charted when new pages are added
• When it comes to an individual’s rating, “elite” pages are at a pinnacle due to the fact these sites (and even above average sites) are considered to be important sites in the destitution of rank. So to have links from these “big dogs” means a site is indeed special… Awe!
• In continuing with the data above, links “to” and “from” elite sites of superiority are mirrored within the page ranking perspective. Modestly, this reflects to Google that the web owner provides quality content for their audience to savor; giving something more than the average site with a 2 to 3 classification. This gives the site a leg up on the competitive market, all bidding for that top spot on the most demanded search engine - Google.
• A one way ticket, please. One way inbound linkage from websites assists with rank, when the linking occurs among similar content sources. It is important to remember that a website is constructed of various pages, each will carry a different rank in most circumstances; so don’t get worried with page variation
• Keyword SEO also impacts the placement of a website on a search engine, even if the site has a less then savvy Google Page Rank; simply due to keyword/content relevance, Google provides the best results to their users so in some cases page rank is not a factor over relevance and prevalence
• Yes, Google has a blacklisting that is often used. Blacklisting occurs when a website violates the Terms of Service, common violations resulting in a mere penalty include but are not limited to; using hidden text such as white on white, redirecting with deception, cloaking themselves, the utilization of automated link exchange systems. Banning occurs when a website links into a bad neighborhood, link farm, previously banned by Google sites with knowledge and also violating the disclosures agreed to. It is quite recommended to return to Google and read these, because I know you didn’t.

Rank: What Doesn’t Matter:

• Website owners may daily add immense content to their website, however, all the content in the world will not matter as content does not play part in page rank. To Google for the purpose of page rank, the importance is those sites that are linking directly to the website in question. Content is only taken into considerations when allotted for search engine relevance, instead of a general overview Google spiders that crawl through the site look for specific content.
• Sorry about the luck but the adored and grossly important Wikipedia has met with Google officials to sign on a “no follow rule”, which means any links made to this Internet knowledge power-house are void and do not count towards rank. In this contact, Google spiders filter any and all mentions to Wikipedia. Must I remind that filtered material is overlooked as if it doesn’t exist…
• As an enhancement of the above, many sites now have signed contacts with Google stipulation that they are “no-follow” and should be filtered from Google Page Rank. For example Yahoo, Ask, Google, and anything that directly comes from these direct sites.
• Let’s say that a site has strong affection for another site and steaming from that devotion the site may link ten times to the website; multiple linkage does not increase page rank as this is calculated merely a single time – giving each website a fair page rank
• The weight between a [dot]com, [dot]gov, [dot]edu, etc site is classified as the same by Google insiders. I asked!
• In another Google Rank myth exposed, meta-tags do nothing to boost page rank; this is factored in the same way non-meta tagging sites are; which eases my scenes.
• Contrary to popular belief, it is possible for a sub-directory and a free website hosted platform to achieve a higher rank at an equal rate than personal hosted sites and root-directories. This might mind boggle some geeks but really the entire Google system mind boggles me.

I hope this clarifies many of your questions about Google Page Rank, to be honest with you it is something that I do not understand myself; neither is SEO -- so I understand your confusion and I thank you for your emails and the desires you have shown to allow me to help a bit. Yes, I have deep roots in technology as a journalist for the objection, nine of ten time I can answer you directly; or if the question is requested as Page Rank was I can write a feature with the abundance of information.
…Good Luck…
Smoochies & Hugs
XoXo

Review: Apple 3G iPhone

Just seconds ago I was just remarking high praise for Apple’s iPhone innovation, a product that small business owners such as me cannot live without. I would highly suggest spending a little extra money to get in touch with twenty-first century business operations; without blinking an eye. The Apple 3G iPhone is remarkable as the fastest phone yet to accomplish successes in the technology and mobilization. Like a kid in delicious candy store, I could not wait to obtain mine through The Apple Corp. One of the first things I noticed, having and disowning the first version, was the speed of the 3G iPhone; in a mere fraction of the time it took with all other mobile phones, and the prior version, I can have access to my favorite business applications as well as my every day apps. Due to the 3G network being built for speed electronic mail is so much faster to obtain which is so important for me as a small business owner, graphics are crisp and enhanced is their overall quality which is great for my every day application usages. This is a truly versatile phone, that I would never switch from if offered millions; one that I am proudly to be “married too” for life!

Easily you can rotate this phone longwise, so to obtain the landscape keyboard; which I would recommend to all Apple iPhone users. It took me a week or two of constant use to get used to sending business text and surfing the web to get the hand of this nifty little pioneering keyboard. The efficient additional features from Apple allow spelling mistakes to be corrected which is great for users on this keyboard, as well as allows the acceleration of typing due to tracking what you as a user type; from this tracking and storage easily quick suggestions of text can be made so that users on the go do not have to type out whole text entries – this works great for Notepad, Email, and the web browser. Keys in which you touch are enlarged to show your letter preferences, which I thought was effective as this will cut down on costly mistakes sending mail to my boss. Two clicks to the screen allows a user to cut, copy, or paste which is my favorite too as I do a great deal of this for PR, one can even copy, cut, and paste from the web and inject that into notes or emails. Another remarkable feature is the phone keypad, Apple iPhone provides a huge telephone keypad with letters and numbers as well as a green call feature when a number is entered; this makes my calling precise. I have nothing but great things about this notable mobile device as it is assisting to the maximum with my small business; be it at home or on the go.

My third fanatical feature of the Apple iPhone is ‘voice control’ and the ease of use with this superb function. Just with the sound of my voice I can play my favorite songs when I feel like listening to music on my outings, call by voice command only as long as the number is stored in my phone. Users need to set this feature up, it’s pretty simple to do and takes under a minute; for most technological savvy users.

While I love the ability to message my contacts, straight from the iPhone platform; I typically do this in a doctor’s office or other appointment type setting. My final rave of the Apple iPhone is the thousands of features, called apps, that can be downloaded from the Apple App Store quite easily; some are pay others are free. This apps are endless in variety and assist with my life and small business needs, even if I need a flashlight there is a app for that!

Pros:
-Improved media such as video recording and a very well established camera
-Quick in getting me where I need to go
-Improved and enhanced quality to each phone call for a better feature
-Music, another media feature, is acceptable and much better than the first

Cons:
-Battery life could be exceptionally better, the biggest iPhone downfall that many know. The battery depletes with heavy use, such as from my small business; or when I message others; playing games via apps always does this as well
-There are no ways to do what I love, multitask! I wish there was as I need to do this.
-I do not necessary like AT&T, however, I think many do agree with me
-I did have problems syncing my large collaboration of business contacts

  4.5 out of 5 stars
-deducted due to battery life

© Copyright Hollywood Chic 2010

Follow Your Dreams: 15 Small Business Website Tips

Through my journey of creating a small business solely by myself, I have been taught many things; some of those I am sharing with you below as an exclusive feature that I believe will assist you with your conglomerate dreams.

1. Utilize an About Us page to highlight your small business personality; this page should only contain relevant information to spotlight your small business. This page should properly use three graphics also of relevance. You should list your business e-mail information, business phone/fax number, and other contact details; if you have social platforms list them also; do this on a sidebar style or at the bottom. To add all pages in addition to this, should have your contact information; located in the footer location. You should always use a single electronic mailing address for your small business website.



2. Develop a help and support page for your small business website, you always want to show your growing audience that you care about them; so encourage the use of website tech support for frequently asked questions. This page must be made properly and have fanatical relevance. Your business email displayed properly or a contact form with specific questions prior to an initial question box to allow details of the question to be made; this form should maintain your professionalism and requests should be accurately answered in prompt time.


2a. As a small business owner starting out, many things need to be known; for example the fact that you will ascertain a number of legitimate questions. For each new question that you obtain by email copy the question and your exact accurate answer to your support website page. This will build growth and also reflect your professionalism to your audience; remember to categorize each and use a search feature for this website extension.



3. Per every page on your small business website dress the site up so that it is aesthetically pleasing to the viewers eyes, this will keep traffic flowing. On every page of your website you need a page header, which is a custom creation that details your site name, an optional short description, and pleasing graphics that tie into your overall website; headers should blend in not stand out. All headers should be sized to meet your page needs and not overpower your small business website. You will be looking here to create a memorial moment to attract attention and desire of the diverse viewing audience; keep that in mind but appeal to your target audience. Professionals do not use animated graphics or binkies of GIF format by reason of traffic loss due due to nonprofessional displays.


3a. I myself am just starting my small business, starting out is not easy and it takes a great deal of time. Believe it or not a website of any nature must follow website etiquette; some of which will be pointed towards in this blog. Do the best for yourself and your site, research “professional website etiquette” on Google and pay close attention to what is being discussed; without proper understanding your website may very well be a failure but with technological understanding your indefinite success is on tap to your dreams.

3b. Professional business websites must, at all times on all pages, maintain a clean and fresh appearance; keep a white background as white is more appealing. You may spice up your font, but typically you will want to use a font that is fairly common and easy to read; including an appropriate size. Keep your fonts the same on each page of your website and limit the fonts that you use, it is accepted to only use one font per blog post; if blogging is an option for your small business. You may be tempted to download a lavish font from a third party website, remember that your audience will not see this font display on their computer if it not installed to their computer. You do not wish to force others to download the fonts you use to see pages as intended. Stick with the supplied website choices for font families and dress this up with an acceptable color, colors should only be easily tied into your background; but above all readable. Never use a blue font as blue is a reserved color. While graphics used on images do not count towards font limitations and can be seen by *all* a professional website should limit these to 1-2.


3c. Links should always appear in blue, this same color of blue should be used on each page that makes up the whole small business website you take pride within. Links should always be underlined on all pages. I cannot stress to you enough that outside links should open in a new tab; another choice is to have your outside link open in a new window which may stimulate trouble on an older outdated computer with a slow connection -- if this occurs your viewers with such problems may not return, thus traffic is lost. One a user clicks on your small business website’s link, in blue, you should opt to change visited link coloring in your website settings; I typically use a complimentary color to the blue of the website link that must be used. All links should always be underlined. Professional small business pages should never use link exchanges.



4. All content on small business pages must be spelled correctly, as a journalist by trade turned product reviewer a rule of thumb I use is prior to publishing proof 3 times. The perfectionist in my brain even will proof once after publishing. Misspelled items are linked with a decrease in traffic but most importantly lost revenue. What you write and how you write it reflects on you, the professional business owner. In addition you must maintain proper language, syntax, and grammar on all pages and in all textual projects. Also remember that the eyes of new media have changed as well as attention spans, format your content so it is easy to scan and effortless to read; short is not always better thus this is where the formatting comes into play. 


5. Plagiarism is illegal and if pressed punishable by law, as a small business owner I fail to see my professional peers stealing text. It must be highlighted, however, that you must protect your blogs/articles/content from plagiarism by other substandard unprofessional. This can simply be done by registering for a copyright and placing the copyright data at the end of each blog entry if applicable for your website; or at the bottom of each webpage so that it is visible as a disclaimer notification. Remember photographs are also subject to plagiarism as is podcasts, videos, music, and unique ideas by the updated definition in July 2009.

6. Small business sites must have site navigation, this allows the viewers to easily navigate the page; sitemaps should be pleasing to the eye and placed in the same spot on each webpage of the website. Navigation graphics are great. An additional link to the sitemap should be placed in the footer as a method to return to the navigation. It is most important for your audience of viewers to find their way home so when a viewer clicks on your lavish header, make sure they revert back to the homepage.


7. In the twenty-first century establishing a professional small business depends a great deal on analytics or statistical measurements of your success on our World Wide Web; a global powerhouse. You should bookmark the best analytic sites to your website browser and keep an eye on your small business site once a week, noting that when starting up successful achievements could take weeks. Analytics are complex algorithms that change every three months to detour cheating of other small businesses on the Internet. Each page of your website should display analytical scoring as each page will generate a score; the proper location is the footer so to not bring attention but to yield data so it can be found. Those having sub-domain websites should always remember results are skewed as the domain is ranked, on some analytic sites; a cure is to reflect your business subjectivity in a personally hosted site that ends with .org.


8. Interpersonal communication is critical and as a professional you should allow yourself to be followed by those interested in your site. Today following is everywhere so it goes without complication for small business owners. Google Follow is a top widget recommendation for Google hosted page options; this includes Blogger/BlogSpot where the magic of product reviewing most often occurs; even with recommended hosted pages. Always allow viewers and guests to know you can be followed by Twitter and Facebook if you have access to these for your business. Remember to separate business and personal!!


9. Professional business owners shy from that in which is annoying, please turn off any music and video you may have on a page. This does not go to say you cannot use video or music, however, you must allow your viewers to choose to play these digital features. The equivalent goes for pod-casting and video-blogging, and ads; nothing should start without the approval of your viewers. This is quite literally the quickest way to lose your traffic and never regain those in which you lost.

10. All sidebar widgets should enhance the subjection of your website/webpage and maintain professionalism, as a rule of thumb do not use any widgets that you think would look “really awesome” for a personal website as 9 of 10 times your professional gut is correct. Remove all widgets that scroll images directionally and never use graphic or text related marquees. As a professional small business you must properly enhance your site without overpowering the heart with items that do not give anything back overall.

11. You should always incorporate new media blogging into your small business website, properly, to add a much more personal yet professional kept feel. New media is huge at present. Blog posts should have at least a single photo to add attraction for your audience’s interests. No more than 3 photos should be used. Archives should be used to quickly get to older entries as well as a search box should be placed near to the top on each page, making viewers feel accessibility was a primary issue of professional addressment. 



12. The professional should use a unique META description for each page contained on a whole website. Fix all errors and breaks, every small business site will encounter this coding problem; imperfections should be corrected as soon as the business owner becomes aware. As a rule of thumb, look at your page each day; this is very common when running a small business. Professional websites should dump of all the twenty-century trends, do not use frames or pop-up windows unless you want your traffic to detour onto an updated site of your peers. While you can resize the browsers page never resize browser pages, this means trashing any codes and widgets that annoyingly do such to keep the traffic flow.



13. Ah! How time consuming! Each page must have a written mission statement and any other informational guidelines related to subjection statements, such should be linked to and placed in the same spot on each page. Most importantly a small business site needs a privacy policy and disclaimer of use policy, owners should spare no length and a good rule of thumb is to do as I did and pay a lawyer to create your disclaimer and privacy policy; footer placement per page is fine. Be protected.



14.  Search Engine Optimization is critical in importance to small business websites, professional SEO can bring traffic from a global internet; if your site is new this may take 2 to 4 weeks. You must first understand how to use SEO properly as all that you write must be tagged with proper keywords that have strong relevance to those lost in the land of search; let them discover your site by your own new-age hard work! There are many rules and regulations to SEO and I admit I know very little in this regard but as a rule of thumb; your brain is active… learn!



15. Small business owners should know that they are never alone on the subjection of their website, communities do exist and I encourage everyone who has a small business website to join relevant communities. With these you can find all the assistance you will need, this is blissful for starting up your own. Create a web badge spotlighting your website at its best, badges should be no larger than 150x150px; typical badges measure 125x125. Place badges on your sidebar near the top and supply additional coding directions; this prompts viewers to “grab your badge and share your site” without looking needy. This is wonderful to get attention to your site; you must find the right graphic and add your name so that it can be read when re-sized. With attention is traffic and with traffic is achieved success in your small business endeavor!


© Copyright Hollywood Chic 2010